The best… digital TV services? Amazon Prime vs. Netflix vs. NOW TV

The three main digital TV players in the UK are Netflix, Amazon Prime Video, and NOW TV. They all offer a fab selection of TV series and plenty of movies to watch on demand, as much as you want and whenever you want. You can even get them alongside a regular TV package. Here at Youtility, we’re all about saving money. That’s why we’ve tested all three services and found out what each is best for, helping you decide how to spend your money.

So, which one is best for you? Let’s take a look:

Amazon Prime

Best for: online shopping and additional content
Cost: £7.99 per month plus a 30 day free trial

Why it’s good:
You get a lot for your money. For the £7.99 Prime subscription monthly fee, alongside Prime Video, you’ll get next-day delivery on thousands of Amazon products, free books in the Kindle library, Amazon Prime Music and early access to certain deals. There’s also some decent original programming including The Marvelous Mrs. Maisel, Sneaky Pete, The Man in the High Castle, and The Grand Tour. Other than the originals, there’s a very wide range of TV and film, including new releases and big blockbusters. You can also download videos to your device to watch later.

Why it’s bad:
Though there are some decent original shows, they’re not as popular or critically acclaimed as those from the other streaming services. Plus, there are a few gaps in its range of devices – you won’t find Amazon Video on Chromecast, Windows Phones, or pre-iOS 7.0 iPhones and iPads.


Best for: binging box-sets
Cost: £5.99-£9.99 per month plus a 30 day free trial

Why it’s good:
Whatever type of tech you have, it’s almost guaranteed to support Netflix either online or as an app. There’s also some excellent original programmes, including Stranger Things, House of Cards, Orange is the New Black, Daredevil, Sense8 and BoJack Horseman. You’ll also find a great selection of British TV and films from the likes of the BBC and Channel 4. You can watch Netflix on up to six screens at once and can even put multiple profiles on a single account, making it perfect for families.

Why it’s bad:
Most films will arrive on DVD and other services a good few months before they land on Netflix, if they do at all. UK Netflix doesn’t have nearly as wide a range of programming as the US version. Since shows and films are added on a contract basis, they also have a tendency to disappear without warning every now and then.


Best for: Pay-per-view movies and sports
Cost: £3.99-£33.99 per month plus a 14 day trial

Why it’s good:
It’s cheaper than subscribing to a TV package, and there’s very little setup, no long contracts, and no need for a satellite dish. It also means you can watch Sky Cinema and Sky Sports regardless of what other TV you subscribe to. Sky has an amazing range of films, including a selection of brand new blockbusters before they’re even out on DVD. It’s also the only one of the three to offer live sports – or any live TV at all, for that matter.

Why it’s bad:
TV wise, there’s not quite as much choice as Netflix or Amazon Prime Video – you’re kind of limited to those 13 channels, unless you get a Now TV box with Freeview. There aren’t any exclusive original shows. Subscribing to TV and films is expensive compared with other services, and it’s not supported by as many devices.

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